Fixtuur blog

Articles on Visual Commerce, retail & Ecommerce, 3D and Augmented Reality.

6 Reasons eCommerce Retailers Should be Using 3D and AR Right Now

With millennials and Gen Z lined up as the next cohort of shoppers, it's more essential than ever to adopt the technology that they expect. What is this tech? And how does it deliver tangible results? Jake takes us through the benefits of AR and 3D tools for the consumer experience.

Road to the Metaverse: Visual Commerce’s Past, Present and Future

How does 2D imagery impact a shopper's journey? How will 3D assets and augmented reality align with the Metaverse? Jake gives us a deep dive into the past, present and future of visual commerce.

Ecommerce Insights: an interview with Georgia Platt, Product Experience Manager at AO

We talk to Georgia Platt about projects, opportunities and challenges as a Product Experience Manager at AO.

Ecommerce Insights: an interview with Laura Bradbury, ecommerce manager at DOMU Brands

We talk to Laura Bradbury, Ecommerce Manager at DOMU Brands, a leading retailer of home, kitchen and garden products with brands that include VonHaus, VonShef and BTFY.

Why now is the time for home & garden retailers to embrace Visual Commerce

It’s no secret that the way consumers are shopping today for home decor, furniture and furnishings has shifted. Find out why NOW is the time to embrace Visual Commerce to give consumers what they are demanding.

Kate Hall Promoted to Head of Service Delivery & Senior Management Team

Kate Hall joins the Senior Management Team and is promoted to Head of Service Delivery.

How to install Fixtuur onto your website

So you're onboard with the idea that Visual Commerce can help to inspire, educate and give your customers the confidence to buy your products. But now you’re wondering just how easy it is to implement?Don’t worry, we’ve got you covered with this article. And spoiler, If you don’t read any further, the answer is: pretty easy!

How Visual Commerce is Changing the Home Interiors Shopping Experience

How can home decor retailers increase conversions with Visual Commerce?

Much like with fashion, we seek to express our personality through the way we furnish and decorate our homes. So how can home interiors retailers sell more with Visual Commerce? 

3 Meanings Behind Our New Brand

We’ve recently made the bold decision to rebrand from DigitalBridge to Fixtuur. Read on to discover the three meanings behind our new brand...

5 Visual Commerce examples to steal in 2022

A quick guide to 3D models

What does a 3D artist do? A 3D artist has the fun task of being able to turn 2D concepts, visions and designs into reality, well almost! With access to a wide variety of software, they can turn most things into a 3D asset.

Mixed, virtual or augmented - what's the difference between these new realities?

What's the difference between augmented, mixed and virtual reality?

DigitalBridge has rebranded as Fixtuur

Today marks a new evolution of our company. We are immensely proud to announce that DigitalBridge has rebranded as Fixtuur!

The secret to successful product configuration

As a consumer there’s nothing more frustrating than spending hours deliberating over your new bathroom, only to find that your sink and tap choices aren’t compatible later down the line. Our product discovery service helps retailers manage complex product configurations, dependencies and relationships, meaning consumers can now choose and visualise a product and the accessories that match from the outset. Find out how our technology solves this complex retail problem.