Immersive AR experiences that boost conversions

AR bridges the gap between online and physical retail by giving customers spatial context.

Instead of imagining how a product might look, shoppers can see it in situ (e.g. on their floor, against their walls, alongside existing furniture). This reduces uncertainty and increases confidence in high-value purchases.

No. Fixtuur’s AR is fully web-based and runs directly in the browser.

Customers can launch AR instantly via a QR code or button on the website using standard smartphones, with no app downloads, plugins, or setup required.

AR is particularly effective for products where:

• Size, scale, and footprint matter

• Visual fit within a room is important

• Purchases are high-value or hard to return

This includes furniture, modular systems, bathroom products, home improvement items, and large decorative pieces.

Yes. Fixtuur supports AR for uniquely configured products using the 3D Configurator or 3D Modular Configurator, including modular and sectional layouts.

Once a customer has completed a configuration, that exact combination can be launched into AR, allowing them to visualize the precise size and structure of their chosen setup in their space.

Yes. High-quality 3D models are required to deliver accurate AR experiences.

This upfront 3D investment is often why AR delivers the strongest ROI when paired with a 3D Configurator or 3D Room Planner or Visual Content Pack — allowing the same assets to be reused across multiple touchpoints.

Yes. Fixtuur can deploy AR as a standalone experience for retailers looking to enhance product pages or campaigns.

However, because 3D asset creation is a considered investment, many retailers choose to pair AR with configuration or visualization tools to maximise return and long-term value.

If you already have 3D models, then we may be able to turn AR on for you without additional asset creation. We would however assess the quality of the models first.

When AR is combined with a 3D configurator or room planner, customers can move seamlessly from exploration to validation.

They can build or configure a product, then immediately place that exact result into their space, thus creating a continuous, confidence-driven journey that drives higher conversion and fewer returns.

Yes. AR reduces returns by setting clearer expectations around size, scale, and visual fit.

When customers understand how a product will look and fit before buying, they are less likely to experience post-purchase disappointment, particularly for large or made-to-order items.

AR is usually accessed via a “View in your space” or similar CTA on the product detail page.

It can also be launched from configurators, planners, email campaigns, QR codes, in-store displays, or even printed collateral, making it flexible across digital and physical touchpoints.

Not really. AR is designed primarily for mobile devices, where camera access enables real-world placement.

Desktop users can still explore the product in interactive 3D, with a prompt to continue the AR experience on mobile via a QR code that they can scan and activate if desired.

Yes. Retail staff use AR during assisted selling to show products in a customer’s home context or to visualize options that are not physically displayed.

This is particularly valuable for large ranges, modular systems, or made-to-order products.