What is Phygital? The Future of Shopping Is Already Here

Phygital is more than a buzzword - it's the key to meeting today’s omnichannel shoppers where they are. This blog breaks down what a phygital experience is, why it matters for furniture, homeware, and bathroom retailers, and how technologies like AR and 3D visualisation are helping brands bridge the gap between digital and physical. Discover real-world use cases and why now is the time to embrace phygital retail.

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