Elevate product experiences with fixtuur
Book your demo and discover the power of Visual Content Pack:
- Reduce content bottlenecks
- Deliver product confidence
- Achieve 30% higher conversions
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Frequently Asked Questions about Visual Content Pack
Q1. What is Visual Content Pack from Fixtuur?
The Visual Content Pack from Fixtuur automates the upkeep of high-quality, consistent product image assets in your online product pages using CGI (Computer Generated Imagery).
It provides a fast and effective way to ensure every product gets the visual attention it deserves with multi-angled product shots, 360° spins, optional lifestyle scenes, and 3D models with high-quality renders to enable customers to zoom and explore products in greater detail.
Q2. How does Visual Content Pack enable brand consistency?
Because we create your product image assets using CGI, we can provide the same consistent angled shots for matching product ranges, and 360° spins, all in the same image sizes and formats for product pages and product carousels.
This uniform approach to product imagery on your website creates a clean and consistent product experience across product listings and product detail pages at all times.
This can also be extended to social media graphics, and other marketing channels, where multi-channel consistency can further elevate the brand experience.
Q3. We have 3D models already. Can we use them in the Visual Content Pack?
In most cases, yes, however when applied to the website, it is important that the rendering and use of textures, styles and finishes are of the highest quality. The best thing to do is to share a few examples of existing models with us and we’ll do checks to ensure they’ll provide the right level of quality for your business. If optimization is required, we will notify you.
Q4. How does the Visual Content Pack reduce content bottlenecks?
Ensuring that you have the best quality (and consistent) product imagery across all ranges, products and variations is tough when they are continuously changing. Internal teams and workflows can struggle in all sizes of business with many competing priorities.
Through a combination of 3D modelling experts, interior designers and the automation of visual product content, it takes the pressure away from internal teams, enabling them to focus on larger projects, while leaving the consistent, high production of product imagery to us.
Q5. How much does Visual Content Pack cost?
There are a few dimensions to the cost of Fixtuur's Visual Content Pack subscriptions. Volume of SKUs, model creation, and your website traffic all have implications on the price. It's therefore hard to provide a solid answer without understanding these variables upfront.
However, starting subscriptions can be very small, and customers may often test the impact of Visual Content on a limited set of SKUs before expanding to other ranges once success is proven.
Either way, it's a large cost saving compared with manual photography, and less cost than internal hires.
Q6. Does the Visual Content Pack work with e-Commerce platforms?
Yes, Visual Content Pack is built to work seamlessly with existing e-Commerce solutions.
Visual Content Pack can be integrated into product carousels and dynamic swatch filters and color swatches.
It requires a low-code implementation to enable 360° spins, and the whole integration process is lightweight for website and e-Commerce managers to manage.
Q7. How do 360° product spins impact online conversions?
Fixtuur's own research shows our Visual Content Packs and 360° product spins improve online conversion rates by 30% based on like-for-like trading periods without any other website changes.
360° product spins are also proven across many studies to increase dwell times on product pages, while giving elevated experiences that allow customers to gain more confidence and certainty in their purchase decisions.
Q8. How realistic are the product images in Visual Content Pack compared with real photography?
Fixtuur ensures that the renders applied to 3D models and lifestyle CGI imagery are of the highest photorealistic quality, making them unrecognisable from manual photography.

Q9. How does Visual Content Pack work with options for different finishes, fabrics, colors etc?
When integrated into your product pages, any options for different fabrics, finishes or colors within your website or e-Commerce setup are synchronized so that the customer sees the variation they've chosen. We handle the logistics and variants at our end, perfectly aligned with your product data.
Q10. How do you create 360° product spins?
There are a variety of ways that 3D visualization and e-Commerce technologies or agencies can power 360° spins for products, but ultimately requires the screen capture of many different angles, which are then stitched together to create a single interactive image.
At Fixtuur, we capture the optimal number of angled images using CGI to power our 360° spins. This 'optimal number' has been refined over years of delivering visual content to our customers and ensures the highest quality, balanced with fast page loading speeds.
Our performance speed tests show that our 360° spin page load speeds are between 13-20% faster than the nearest competitors. Great for product experiences and great for SEO too.