Turn complex modular furniture into an enjoyable experience

While a standard product configurator focuses on configuring the colors and styles of a single product with options, or products that can be bundled (e.g. sinks and taps), the 3D Modular Configurator is purpose-built for systems made up of multiple repeating modules.
 
It supports dynamic layouts, left/right configurations, extensions, adding corner units, and expansions, all while maintaining design rules, spatial logic, and visual consistency across the entire configuration.

The result for the end consumer is an enjoyable and frictionless experience when buying customizable furniture.

The 3D Modular Configurator is ideal for products such as:

• Modular and sectional sofas

• Modular wardrobes and fitted storage

• Shelving systems

• Media units

• Office or workspace systems

Any product range where customers need to combine multiple units into a larger, personalized layout benefits significantly from modular configuration.

Fixtuur’s 3D modular configurator uses predefined assembly logic and constraints. Each module is mapped with connection rules, orientation logic, spacing requirements, and compatibility constraints.

This ensures customers can only create valid layouts, while preventing incorrect joins, impossible structures, or unsupported combinations, and still allowing freedom to explore.

By letting customers build layouts that reflect their real space and needs, the modular configurator increases confidence and commitment.

Retailers typically see higher conversion rates, larger basket sizes, and fewer abandoned purchases because shoppers can clearly understand scale, layout, and total price before buying.

Yes. The 3D Modular Configurator can dynamically calculate pricing as modules are added, removed, or swapped, and with e-Commerce basket integration too.

This transparency helps customers design within budget and reduces friction caused by unexpected price jumps later in the journey.

Yes, each modular component requires a 3D model. However, because modular systems rely on repeatable parts, the number of unique models is often lower than expected.

Fixtuur can work with existing CAD data in some cases, or create optimized 3D assets that are lightweight, visually accurate, and suitable for real-time web performance.

In most cases, yes. Existing CAD files can often be converted and optimized for use in the 3D Modular Configurator.

Fixtuur ensures that geometry, materials, and file sizes are adapted for smooth, fast, browser-based interaction without compromising visual quality.

Yes. Customers can easily modify their configurations -  adding modules, changing orientation, swapping finishes, or adjusting layout structure.

This flexibility mirrors how shoppers naturally think about modular products, and encourages exploration without penalty.

Absolutely. Modular and made-to-order products are one of the strongest use cases.

Because each configuration is built from validated components, the final output can be used confidently for production, quoting, or order submission.

Yes. Each modular configuration can be launched into web-based augmented reality, allowing customers to place their exact layout into their real environment.

This is especially valuable for modular furniture, where size, footprint, and spatial fit are critical to the decision.

No. The 3D Modular Configurator runs entirely in the browser.

Customers can access it instantly on desktop or mobile without apps, downloads, or plugins, thus maximizing usability and adoption.

It is most commonly embedded on product detail pages for modular ranges, and replaces the need for multiple drop-downs and manual configuration questions that lead to cluttered PDPs.

It can also be used as a dedicated “build your own” experience, linked from category pages, inspiration content, or retail-assisted selling flows.

Yes. The modular configurator works equally well for in-store use, clienteling, and assisted selling.

Sales teams can build configurations collaboratively with customers and share them (along with AR previews) digitally for follow-up, quotes, or remote continuation of the journey.

Yes. Fixtuur can provide live demos or modular-specific examples that showcase how the 3D Modular Configurator works with real-world modular products.

You can also try it out live on some customer websites. Here are two that are leveraging the modular configurator for increased sales:

• Heal's: https://www.heals.com/lilli-2-seater-sofa.html 

  Click the 'Build your Sofa' button

• Zofa: https://zofa.co.uk/products/aura-3-piece-with-footstool-rearrangeable-modular-sofa 

    Click the 'Build your Sofa' button