It’s no secret that the way consumers are shopping today for home decor, furniture and furnishings has shifted. Smartphones, social media, mobile commerce, and Covid-19. All of these have had some hand in changing the way today’s consumers shop.
Retailers can feel it, too. Shopping for home decor and furniture used to be a very physical experience. People needed to see, touch and feel products before purchasing. But today, consumers expect to be able to find inspiration, do research and even make purchases completely online.
Static ecommerce product pages are no longer fit for purpose. With more choices and options than ever before, consumers need a more dynamic online shopping experience if they’re going to part with their hard-earned cash.
They want inspiration and education to give them the confidence to purchase.
“Will this product fit in my room?”
“What options are available?”
“Will it look good with the rest of my other furniture and decor?
What is Visual Commerce?
Visual Commerce is the new way that retailers are solving this problem. It’s about engaging with consumers, on their terms and in their own home, with an exciting and delightful experience.
Consumers are able to explore, configure and visualise a retailer’s products, in real-time 3D directly on the ecommerce product page and then view that product in their home with Augmented Reality.
Consumers are demanding Visual Commerce
32% of consumers are already using Augmented Reality
Augmented Reality is a technology that consumers are
already famliiar with.
Nearly a third
of consumers are already using AR today.
66% of consumers are interested in using AR for
shopping
A shift towards online shopping has meant that consumers
need more information to help them find the right products
for their home.
Two thirds of consumers
are interested in using AR to help them make purchasing
decisions
77% of consumers believe retailers need to invest in new
technology
Consumers are always looking for newer and more engaging
experiences and this is backed up by the fact that
77% of consumers
believe that retailers need to continuously invest in new
technology to meet their evolving expectations.
92% of Generation Z consumers what to use
AR for shopping
It probably won't be a surprise that younger demographics
are demanding more from retailers, but a whopping
92% stated
they want to use AR in their shopping experiences.
Leading brands are already winning with Visual Commerce
Here are some of the incredible stats being seen by leading brands already:
13% increase in Average Order Value
Furniture brand CB2 recently found that product pages
featuring 3D and AR experiences drove
21% higher revenue per visit and a 13% lift
in average order size.
94% increase in conversion rate
Shopify has stated that interactions with products that
have 3D/AR included showed a
94% higher conversion rate than products without.
11x more likely to purchase
Houzz
introduced an AR app to aid their customers' shopping
experience of interior design products and found that
customers are
11 times
more likely to make a purchase through AR.
Download and share the infographic
