Google’s latest advancements in advertising highlight a crucial shift towards interactive, immersive product experiences. With innovations like 3D spins for ad images and AI-powered visual storytelling in Demand Gen campaigns, Google is setting a new standard for consumer engagement. Brands can now transform just a few still images into 360° rendered visuals and craft compelling narratives across YouTube, Discover, and Gmail.

For brands and retailers, the message is clear: static product images are no longer enough. When used correctly, a single design feature on a product page has the potential to enhance purchase intentions by a substantial amount of up to 10%. 

Consumers increasingly expect engaging, interactive encounters when considering a purchase - not just in ads, but across the entire shopping journey. 

The critical question then arises: if brands invest in these cutting-edge ad experiences, how do they ensure the same immersive quality continues once customers land on their websites?

 

Google's New Visual Advertising Trends

 

Bridging the Gap Between Advertising and On-Site Experience

 

Investing in next-generation ad formats is only half the battle. If a shopper clicks on a visually rich ad > views a 360° rendered product or an immersive product storytelling > only to click onto a product page with static images and limited interactivity, the experience is disconnected. This inconsistency can lead to disappointment, higher bounce rates, and lost sales.

To truly capitalise on Google's new advertising capabilities, brands must mirror the ad experience on their websites. Here's how:

  • Moodboard Functionality: Allow users to curate and compare products visually, reinforcing the story and emotional engagement from the ads.

  • 360° Rendered Products: Enable customers to explore products from every angle, replicating the hands-on experience hinted at in ad campaigns.

  • Augmented Reality (AR) Integration: Let shoppers place products into their real-world environment, bridging digital inspiration and physical purchase confidence. A recent Shopify study found that 65% are more likely to buy a product after viewing it in their own space using AR.

     

This seamless connection between ad and site experience not only maintains momentum but also strengthens brand trust and drives conversions.

 

3D Visualisation - Bath

How Fixtuur Helps Retailers Meet and Exceed Consumer Expectations

 

Fixtuur’s 3D Solutions are designed to help retailers deliver a consistent, immersive experience from initial engagement to final purchase:

  • 360° Renders: With Fixtuur, products come to life through interactive 360° spins, offering the same tactile, explorative experience consumers expect after seeing a dynamic ad. This reduces uncertainty and encourages shoppers to move forward with purchases.

  • Augmented Reality (AR) Integration: Our AR features allow customers to visualise products within their own space, deepening engagement and reinforcing the buying decision. They seamlessly follow the immersive storytelling initiated through ads.

  • Moodboard Functionality: Fixtuur empowers shoppers to create personalised visual canvases by curating preferred products and styles. This strengthens emotional connections and boosts decision-making confidence, which is crucial after an engaging ad interaction.

By implementing Fixtuur's solutions, retailers meet and exceed the expectations driven by Google’s new ad formats, delivering a frictionless, inspiring journey from discovery to purchase.

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For more information on how Fixtuur's 3D Solutions can work for your business? Speak to one of our experts.