The State of Product Visualization in Furniture Retail 2025
Discover why 3D product visualization solutions are considered essential, and what’s holding retailers back from investing in visual commerce solutions

This new benchmark study from London Research and Fixtuur reveals a sharp divide between furniture eCommerce leaders and the rest of the market when it comes to adopting 3D product visualization and Augmented Reality solutions.
💡 Key insights you'll discover:
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The growing trend of consumers demanding to be able to customise furniture online.
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How Augmented Reality experiences are improving customer confidence, engagement, and sales.
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13 identified benefits of visual commerce and product exploration solutions for retail brands.
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The ROI that retailers are enjoying through elevated visual commerce experiences.
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The biggest barriers to adoption and how to overcome them.
So, whether you're already experimenting with 3D product exploration and AR, or just starting to explore your options, this research will help you build the case, choose the right tech, and future-proof your visual commerce strategy.