What’s the business case for investing in 3D product visualization? According to our 2025 global study of 100 furniture retailers, launched in conjunction with London Research, it’s one of the few ecommerce innovations with nearly universal ROI!
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96% of furniture retailers say visual commerce improved online sales
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82% can calculate a positive ROI — with over half seeing 50%+ returns
Visual commerce and product visualization doesn’t just look good — it drives revenue. Let's take a closer look...
The Biggest Benefits of Visualization Technology
In the ‘The State of Product Visualization in Furniture Retail' report, furniture e-Commerce brands reported a long list of major benefits from having implementing 3D commerce tools. At the top?
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Increased customer engagement and loyalty (79%)
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Higher sales and conversion rates (76%)
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Improved in-store experience (71%)
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Reduced product returns (70%) and fewer photography costs (50%)
It’s not just about 3D room design or AR overlays. Even basic upgrades like 360 images for e-Commerce can improve trust and satisfaction, especially when paired with configurability.
Social Visibility and Brand Perception Are Gaining, Too
65% of companies said social media visibility improved after introducing 3D product views. These visuals aren’t just helpful — they’re shareable. Customers are more likely to tag, share, and spread content that feels immersive and unique.
Meanwhile, 72% said visual commerce helped differentiate their brand in a competitive market. It’s not just a tactical tool — it’s a branding asset.
What About Physical Retailers?
The study found that 71% of retailers saw in-store experience improvements from digital visualization tools. Fixtuur's customers, such as Heal’s have deployed configurators that in-store staff use with customers during consultations — a clear win for omnichannel retail.
Ready to See the Numbers for Yourself?
3D visual commerce is no longer experimental. It’s proven, scalable, and with the right partner - easier to implement than ever before.
Download the full State of Product Visualization in Furniture Retail report to explore all the findings and strategic insights, including ROI and sales revenue uplifts for brands that are leading the way.
Download the full State of Product Visualization in Furniture Retail report here.
