Latest.

Shoppers aren’t just price-checking, they’re second-guessing. This piece explains how doubt kills conversion and how 3D visual commerce (interactive 3D, configuration, AR) restores confidence. Highlights Fixtuur data: interactive 3D can lift conversion by up to 35%, and AR users are ~2x more likely to complete checkout.

Shoppers love building their own sectionals. We unpack why modular sofas are surging (search interest up 80% since 2023) and how real-time 3D + AR boosts AOV, cuts returns, and speeds launches with CGI over photography. Discover how 3D configuration wins online...

This blog explores why PDPs are the most powerful and most overlooked driver of e-Commerce success. From high-quality imagery and 3D configuration to AR visualization and room planners, enhanced PDPs build trust, empower choice, and boost conversions. With scalable CGI pipelines, eliminate content bottlenecks for faster, consistent experiences.

Discover how a single 3D model can transform the entire buyer journey. From interactive ads to AR visualization, product evaluation, purchase confidence, and customer loyalty, 3D models act as versatile digital assets. They cut costs, speed up launches, and deliver richer experiences that turn browsers into buyers.

Discover six innovative retail brands setting the standard for AR shopping. From furniture to homeware, see how they’re using augmented reality to boost engagement, build buyer confidence, and increase sales. Learn actionable takeaways to bring these strategies into your own customer experience.

CAD is for contractors, while 3D visualization is for conversions! Your customers need something simpler. Discover why 3D visualization drives bathroom sales, and how Fixtuur helps turn browsers into buyers, faster.

What’s holding retailers back from delivering better product visuals? Our latest infographic reveals insights from 100 brands across furniture, bathroom, and homeware sectors. See the trends, tech gaps, and opportunities shaping the future of 3D, AR, and CGI in retail, plus what top performers are doing differently.

Struggling with high returns or hesitant buyers? Discover why 3D Room Planners are becoming essential for furniture, bathroom, and homeware retailers. This blog explores how letting customers visualise entire spaces (before they buy) drives confidence, increases average order value, and slashes return rates.

Phygital is more than a buzzword - it's the key to meeting today’s omnichannel shoppers where they are. This blog breaks down what a phygital experience is, why it matters for furniture, homeware, and bathroom retailers, and how technologies like AR and 3D visualisation are helping brands bridge the gap between digital and physical. Discover real-world use cases and why now is the time to embrace phygital retail.

3D asset creation is reshaping furniture, homeware, and bathroom retail. This in-depth guide covers how retailers can turn complex product catalogs into scalable 3D content for AR, configurators, and immersive experiences - all while managing costs, complexity, and compatibility. See how leading brands are future-proofing with 3D.

Explore how visual commerce drives real results, & see the numbers behind interactive visuals in retail. This data-packed blog breaks down how 3D models, AR, and immersive shopping experiences lift conversions, reduce returns, and maximize revenue. The proof is in the stats - discover how it can work for your brand.

Discover how augmented reality is revolutionizing furniture and bathroom retail. This game­‑changing blog reveals how AR (no‑app needed) lets customers place full‑scale items in their own homes, boosting confidence, slashing returns by 20%, and lifting conversion rates up to 11×. It’s not a gimmick - it’s the future of e‑commerce.

Discover why leading furniture retailers are turning to 360° images and 3D visualization to transform online shopping. From reducing returns to boosting conversions, this blog explores how interactive product experiences build buyer confidence and deliver real ROI.

Google has launched interactive visual ad formats, like 3D spins and AI-driven storytelling across YouTube, Discover, and Gmail, to boost engagement. But retailers must ensure their websites mirror that immersive experience using 360° renders, AR, and moodboards to maintain consistency, build trust, reduce bounce rates, and increase conversions.

Struggling to choose between a 360° render and an interactive 3D model for your product pages? This blog breaks down the key differences, benefits, and use cases—so you can make the right choice for your eCommerce strategy. Discover which solution drives engagement, boosts conversions, and scales with your business.