Why Fixtuur?

Why Fixtuur?

Haunted House of Furniture: The Scariest Fixtures in Film (and Retail)

Haunted furniture, cursed lamps, and beds with an appetite! Horror movies have been warning us about dodgy décor for decades. But for furniture retailers, the true fright comes from ghosted carts, cursed conversions, and nightmare returns. This Halloween blog from Fixtuur explores cinema’s most terrifying furnishings and reveals how 3D visualization can help exorcise your real retail demons. Because while some furniture is possessed, your product pages shouldn’t be.

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How 3D Configurators Elevate e-Commerce Buying Confidence

How 3D Configurators Elevate e-Commerce Buying Confidence

Static images leave too much to the imagination. Discover how 3D configurators turn uncertainty into confidence, letting shoppers explore, personalize, and fall in love with products before they buy. See why leading retailers are making the switch.
Anthony Botibol
What is 3D Visualization in e-Commerce and what marketers need to know?

What is 3D Visualization in e-Commerce and what marketers need to know?

3D visualization is reshaping how customers experience products online. This article explains what 3D visualization means, why it matters for e-Commerce, and how brands can integrate it effectively across product pages, configurators, room planners, and AR experiences.
Anthony Botibol
The Rise of Pre-Purchase Remorse: Why Confidence Is the New Conversion Currency

The Rise of Pre-Purchase Remorse: Why Confidence Is the New Conversion Currency

Shoppers aren’t just price-checking, they’re second-guessing. This piece explains how doubt kills conversion and how 3D visual commerce (interactive 3D, configuration, AR) restores confidence. Highlights Fixtuur data: interactive 3D can lift conversion by up to 35%, and AR users are ~2x more likely to complete checkout.
Anthony Botibol
Modular sofas are booming - here’s how 3D configuration wins online

Modular sofas are booming - here’s how 3D configuration wins online

Shoppers love building their own sectionals. We unpack why modular sofas are surging (search interest up 80% since 2023) and how real-time 3D + AR boosts AOV, cuts returns, and speeds launches with CGI over photography. Discover how 3D configuration wins online...
Anthony Botibol
Choice & Confidence: PDPs That Convert for Furniture e-Commerce

Choice & Confidence: PDPs That Convert for Furniture e-Commerce

This blog explores why PDPs are the most powerful and most overlooked driver of e-Commerce success. From high-quality imagery and 3D configuration to AR visualization and room planners, enhanced PDPs build trust, empower choice, and boost conversions. With scalable CGI pipelines, eliminate content bottlenecks for faster, consistent experiences.
Anthony Botibol
From Meh To Mine: How a 3D Model Can Elevate the Entire Buyer Journey

From Meh To Mine: How a 3D Model Can Elevate the Entire Buyer Journey

Discover how a single 3D model can transform the entire buyer journey. From interactive ads to AR visualization, product evaluation, purchase confidence, and customer loyalty, 3D models act as versatile digital assets. They cut costs, speed up launches, and deliver richer experiences that turn browsers into buyers.
Anthony Botibol
6 Retail Brands Leading the Way in AR Shopping – And What You Can Learn From Them

6 Retail Brands Leading the Way in AR Shopping – And What You Can Learn From Them

Discover six innovative retail brands setting the standard for AR shopping. From furniture to homeware, see how they’re using augmented reality to boost engagement, build buyer confidence, and increase sales. Learn actionable takeaways to bring these strategies into your own customer experience.
Anthony Botibol
3D Visualization vs CAD: Why Your Customers Don’t Need Engineering Software to Design Their Dream Space
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3D Visualization vs CAD: Why Your Customers Don’t Need Engineering Software to Design Their Dream Space

CAD is for contractors, while 3D visualization is for conversions! Your customers need something simpler. Discover why 3D visualization drives bathroom sales, and how Fixtuur helps turn browsers into buyers, faster.
Anthony Botibol
New Infographic Reveals Product Visualization Trends From 100 Retailers
Insights

New Infographic Reveals Product Visualization Trends From 100 Retailers

What’s holding retailers back from delivering better product visuals? Our latest infographic reveals insights from 100 brands across furniture, bathroom, and homeware sectors. See the trends, tech gaps, and opportunities shaping the future of 3D, AR, and CGI in retail, plus what top performers are doing differently.
Anthony Botibol
Why 3D Room Planners Are the Secret to Higher Sales and Fewer Returns

Why 3D Room Planners Are the Secret to Higher Sales and Fewer Returns

Struggling with high returns or hesitant buyers? Discover why 3D Room Planners are becoming essential for furniture, bathroom, and homeware retailers. This blog explores how letting customers visualise entire spaces (before they buy) drives confidence, increases average order value, and slashes return rates.
Anthony Botibol
What is Phygital? The Future of Shopping Is Already Here
Insights

What is Phygital? The Future of Shopping Is Already Here

Phygital is more than a buzzword - it's the key to meeting today’s omnichannel shoppers where they are. This blog breaks down what a phygital experience is, why it matters for furniture, homeware, and bathroom retailers, and how technologies like AR and 3D visualisation are helping brands bridge the gap between digital and physical. Discover real-world use cases and why now is the time to embrace phygital retail.
Nisha Mistry
Beyond Flat Product Images: Why 3D Asset Creation for Retail is Worth the Leap
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Beyond Flat Product Images: Why 3D Asset Creation for Retail is Worth the Leap

3D asset creation is reshaping furniture, homeware, and bathroom retail. This in-depth guide covers how retailers can turn complex product catalogs into scalable 3D content for AR, configurators, and immersive experiences - all while managing costs, complexity, and compatibility. See how leading brands are future-proofing with 3D.
David Thomson
3D Visual Commerce Works. Here's What the Numbers are Saying...
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3D Visual Commerce Works. Here's What the Numbers are Saying...

Explore how visual commerce drives real results, & see the numbers behind interactive visuals in retail. This data-packed blog breaks down how 3D models, AR, and immersive shopping experiences lift conversions, reduce returns, and maximize revenue. The proof is in the stats - discover how it can work for your brand.
David Thomson
Why Augmented Reality in Furniture & Bathroom Retail Is No Gimmick
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Why Augmented Reality in Furniture & Bathroom Retail Is No Gimmick

Discover how augmented reality is revolutionizing furniture and bathroom retail. This game­‑changing blog reveals how AR (no‑app needed) lets customers place full‑scale items in their own homes, boosting confidence, slashing returns by 20%, and lifting conversion rates up to 11×. It’s not a gimmick - it’s the future of e‑commerce.
David Thomson
Why 360° Images & 3D Visualization Are Key for Furniture E-commerce
Insights

Why 360° Images & 3D Visualization Are Key for Furniture E-commerce

Discover why leading furniture retailers are turning to 360° images and 3D visualization to transform online shopping. From reducing returns to boosting conversions, this blog explores how interactive product experiences build buyer confidence and deliver real ROI.
David Thomson