The Rise of Pre-Purchase Remorse: Why Confidence Is the New Conversion Currency

Shoppers aren’t just price-checking, they’re second-guessing. This piece explains how doubt kills conversion and how 3D visual commerce (interactive 3D, configuration, AR) restores confidence. Highlights Fixtuur data: interactive 3D can lift conversion by up to 35%, and AR users are ~2x more likely to complete checkout.

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