Why Fixtuur?

Why Fixtuur?

Choice & Confidence: PDPs That Convert for Furniture e-Commerce

This blog explores why PDPs are the most powerful — and most overlooked — driver of eCommerce success. From high-quality imagery and 3D configuration to AR visualization and room planners, enhanced PDPs build trust, empower choice, and boost conversions. With scalable CGI pipelines eliminating content bottlenecks, retailers can create richer, faster, and more consistent shopping experiences that give customers the confidence to buy.

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From Meh To Mine: How a 3D Model Can Elevate the Entire Buyer Journey

From Meh To Mine: How a 3D Model Can Elevate the Entire Buyer Journey

Discover how a single 3D model can transform the entire buyer journey. From interactive ads to AR visualization, product evaluation, purchase confidence, and customer loyalty, 3D models act as versatile digital assets. They cut costs, speed up launches, and deliver richer experiences that turn browsers into buyers.
Anthony Botibol
6 Retail Brands Leading the Way in AR Shopping – And What You Can Learn From Them

6 Retail Brands Leading the Way in AR Shopping – And What You Can Learn From Them

Discover six innovative retail brands setting the standard for AR shopping. From furniture to homeware, see how they’re using augmented reality to boost engagement, build buyer confidence, and increase sales. Learn actionable takeaways to bring these strategies into your own customer experience.
Anthony Botibol
3D Visualization vs CAD: Why Your Customers Don’t Need Engineering Software to Design Their Dream Space
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3D Visualization vs CAD: Why Your Customers Don’t Need Engineering Software to Design Their Dream Space

CAD is for contractors, while 3D visualization is for conversions! Your customers need something simpler. Discover why 3D visualization drives bathroom sales, and how Fixtuur helps turn browsers into buyers, faster.
Anthony Botibol
New Infographic Reveals Product Visualization Trends From 100 Retailers
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New Infographic Reveals Product Visualization Trends From 100 Retailers

What’s holding retailers back from delivering better product visuals? Our latest infographic reveals insights from 100 brands across furniture, bathroom, and homeware sectors. See the trends, tech gaps, and opportunities shaping the future of 3D, AR, and CGI in retail, plus what top performers are doing differently.
Anthony Botibol
Why 3D Room Planners Are the Secret to Higher Sales and Fewer Returns

Why 3D Room Planners Are the Secret to Higher Sales and Fewer Returns

Struggling with high returns or hesitant buyers? Discover why 3D Room Planners are becoming essential for furniture, bathroom, and homeware retailers. This blog explores how letting customers visualise entire spaces (before they buy) drives confidence, increases average order value, and slashes return rates.
Anthony Botibol
What is Phygital? The Future of Shopping Is Already Here
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What is Phygital? The Future of Shopping Is Already Here

Phygital is more than a buzzword - it's the key to meeting today’s omnichannel shoppers where they are. This blog breaks down what a phygital experience is, why it matters for furniture, homeware, and bathroom retailers, and how technologies like AR and 3D visualisation are helping brands bridge the gap between digital and physical. Discover real-world use cases and why now is the time to embrace phygital retail.
Nisha Mistry
Beyond Flat Product Images: Why 3D Asset Creation for Retail is Worth the Leap
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Beyond Flat Product Images: Why 3D Asset Creation for Retail is Worth the Leap

3D asset creation is reshaping furniture, homeware, and bathroom retail. This in-depth guide covers how retailers can turn complex product catalogs into scalable 3D content for AR, configurators, and immersive experiences - all while managing costs, complexity, and compatibility. See how leading brands are future-proofing with 3D.
David Thomson
3D Visual Commerce Works. Here's What the Numbers are Saying...
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3D Visual Commerce Works. Here's What the Numbers are Saying...

Explore how visual commerce drives real results, & see the numbers behind interactive visuals in retail. This data-packed blog breaks down how 3D models, AR, and immersive shopping experiences lift conversions, reduce returns, and maximize revenue. The proof is in the stats - discover how it can work for your brand.
David Thomson
Why Augmented Reality in Furniture & Bathroom Retail Is No Gimmick
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Why Augmented Reality in Furniture & Bathroom Retail Is No Gimmick

Discover how augmented reality is revolutionizing furniture and bathroom retail. This game­‑changing blog reveals how AR (no‑app needed) lets customers place full‑scale items in their own homes, boosting confidence, slashing returns by 20%, and lifting conversion rates up to 11×. It’s not a gimmick - it’s the future of e‑commerce.
David Thomson
Why 360° Images & 3D Visualization Are Key for Furniture E-commerce
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Why 360° Images & 3D Visualization Are Key for Furniture E-commerce

Discover why leading furniture retailers are turning to 360° images and 3D visualization to transform online shopping. From reducing returns to boosting conversions, this blog explores how interactive product experiences build buyer confidence and deliver real ROI.
David Thomson
Why Retailers Must Align Google’s Visual Ads with On-Site Experiences
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Why Retailers Must Align Google’s Visual Ads with On-Site Experiences

Google has launched interactive visual ad formats, like 3D spins and AI-driven storytelling across YouTube, Discover, and Gmail, to boost engagement. But retailers must ensure their websites mirror that immersive experience using 360° renders, AR, and moodboards to maintain consistency, build trust, reduce bounce rates, and increase conversions.
David Thomson
Interactive 3D Model vs. 360° Render – What’s the Difference?
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Interactive 3D Model vs. 360° Render – What’s the Difference?

Struggling to choose between a 360° render and an interactive 3D model for your product pages? This blog breaks down the key differences, benefits, and use cases—so you can make the right choice for your eCommerce strategy. Discover which solution drives engagement, boosts conversions, and scales with your business.
David Thomson
How Fixtuur Helps Furniture Brands Improve Online Conversion Rates
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How Fixtuur Helps Furniture Brands Improve Online Conversion Rates

Discover how Fixtuur’s visual commerce platform helps furniture retailers overcome low online conversion rates, bridging the gap between digital browsing and confident purchases.
David Thomson
What is 3D Product Merchandising, and Why Do Furniture Brands Need It?
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What is 3D Product Merchandising, and Why Do Furniture Brands Need It?

Understand what 3D product merchandising is, its benefits, and how to get started with implementing it in your e-commerce strategy. By understanding and leveraging this technology, furniture brands can create immersive and interactive shopping experiences that drive sales and customer satisfaction.
David Thomson
Transform Your Bathroom Retail Business with 3D Bathroom Design Tools
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Transform Your Bathroom Retail Business with 3D Bathroom Design Tools

For bathroom retailers, staying competitive means embracing new technologies that enhance the customer experience. Delve into the benefits, features, and tips on implementing these tools in your business strategy.
David Thomson