Bring products to life with interactive 3D configuration

A 3D configurator increases sales by as much as 5X by removing uncertainty from the buying decision.

Shoppers can see exactly what they are buying, explore variations, and confirm compatibility before checkout, without needing to flick between website tabs.

Across e-Commerce, interactive 3D and configuration tools are consistently shown to improve conversion rates, increase average order value, and reduce costly returns - particularly for complex or made-to-order products.

Fixtuur’s 3D Configurator is powered by product logic and rules, not guesswork. Each product or component is mapped with defined dimensions, connection points, constraints, and compatibility rules.

This ensures that only valid combinations can be built, which prevents impossible configurations and guides customers toward combinations that work both technically and visually.

Yes, 3D models are required for visual configuration. However, retailers do not always start with “perfect” e-Commerce-ready models.

Fixtuur supports retailers at different stages of 3D maturity and can work with CAD data, manufacturer files, or create optimized, lightweight 3D assets specifically designed for fast, web-based use that retain visual quality.

In most cases, yes. Existing CAD or 3D files can often be reused, optimized, and converted for use in the Fixtuur 3D Configurator.

The platform supports industry-standard formats, with optimization applied to ensure fast load times, consistent materials, and high visual quality across devices.

The 3D Configurator typically sits as a button directly on the product detail page (PDP) as an enhanced product experience.

It can also be used earlier in the journey as a discovery or inspiration tool, or later as a validation step before checkout, but we recommend always giving a customer the option to move from a static product to a configuration experience as quickly as possible to drive up product engagement.

Fixtuur supports flexible placement depending on the retailer’s customer journey and commercial goals.

Products that benefit most from 3D configuration include those with:

• Multiple variants, options, or finishes.

• Modular or combinable components.

• Size, layout, or compatibility considerations.

• High price points or long decision cycles.

Furniture, bathrooms, kitchens, storage systems, and home improvement products are particularly well suited - however, 3D configuration is used in many other sectors too including cars, boats, IT hardware and more...

No. Fixtuur’s 3D Configurator is entirely web-based and runs directly in the browser.

Customers can access it instantly on desktop, tablet, or mobile devices without downloads, plugins, or apps, which reduces friction and maximizes adoption.

Modular furniture is actually one of the strongest use cases for 3D configuration, but Fixtuur has a 3D Modular Configurator that is better suited for modular or sectional furniture (e.g. modular/sectional sofas, modular wardrobes, storage units,...).

That modular configuration platform provides the same UI experience, but is built to handle repeatable components, interchangeable modules, and scalable configurations, allowing customers to build layouts that match their space, style, and budget with confidence.

Yes. Each unique configuration can be launched into web-based augmented reality (AR), allowing customers to place their exact configured product into their real environment.

This is particularly effective for validating scale, fit, and aesthetics, and is proven to further reduce hesitation and post-purchase regret.

Yes. While Fixtuur is highly specialized in home interior categories, the underlying configuration engine can be applied to many complex products.

This includes use cases such as vehicles, marine products, industrial equipment, or technical assemblies, where configuration rules, visual accuracy, and option control are critical.

Yes. You can get in touch for a demo and we can provide you with a version to test and play with the 3D Configurator yourself.

Alternatively, you can try it out on some of our customers' websites. Here is a small selection of some customer websites where you could try out the 3D Configurator on a product:

• Easy Bathrooms: https://www.easybathrooms.com/ellis-floor-standing-600mm-vanity-unit-in-royal-blue 
  
  Click the 'View in Room' button
  
  
• Bain Dépôt: https://www.bathdepot.com/vanity-set-alder-collection.html 
  
  Click the 'Create your kit' button
  
  
• Victorian Plumbing: https://www.victorianplumbing.co.uk/toreno-matt-black-1200-x-800mm-sliding-door-shower-enclosure-slate-effect-tray 
  
  Click the 'View in Room' button