From One Month to 5 Days: Fixtuur Delivers 108 CGI Images at Lightning Speed

The Challenge

A major UK retailer of contemporary, high-end radiator products had a familiar problem: product and lifestyle imagery was taking far too long to produce.

Traditionally, photography was their go-to solution. But with product pages waiting up to one month for new image creation, this process was slowing down their time-to-market, increasing costs, and putting unnecessary pressure on internal teams.

They needed a faster, more reliable way to create high-quality lifestyle imagery that matched the realism of photography but without the long lead times. 

The Solution

Fixtuur’s 3D Studio team stepped in to show how quickly CGI could transform their content production process.

In just 5 working days from brief sign-off, our team created:

• 1 core 3D product model.
• 47 product variations (colours, finishes, sizes).
• 1 core background scene.
• 3 scene variations.
• 92 lifestyle variants with product replacements.
• 12 cutouts.

That’s a total of 108 production-ready images delivered in less than a week.

The Delivery

The brief called for lifelike imagery on par with traditional photography, while maintaining:

• A strong focus on product detail.
• A contemporary, brand-aligned aesthetic.
• A more efficient and scalable process.

Using CGI meant no lengthy studio set-ups, no physical product shipping, and no need for reshoots if new variations were added. Once the product model and core scene were built, creating variations became seamless.

The Impact

• Turnaround time cut by 80%: From one month to just 5 days.
• Cost and time savings: No expensive photography logistics.
• Scalable image creation: 108 high-quality images produced with flexibility for future variations.

The client’s marketing team could update product detail pages (PDPs) faster than ever, ensuring their customers had the right content at the right time.

Beyond the Project: Making the most of 3D Assets

The 3D assets and scenes created by Fixtuur will benefit the client well beyond the here and now! They now provide a foundation for:

Why it Matters...

Fixtuur understands the pressure retailers face: tight deadlines, shifting priorities, and the need to keep experiences consistent across channels. By combining speed, efficiency, and creative expertise, Fixtuur removes bottlenecks so retailers can focus on delivering the experiences their customers expect.

This project demonstrates the power of Fixtuur’s 3D Studio to help brands:

• Reduce dependency on costly, slow photography.
• Launch products online faster, supporting sales and marketing goals.
• Rely on CGI to deliver realistic, brand-consistent lifestyle imagery at scale.

When speed, quality, and efficiency matter, Fixtuur delivers!