CGI, otherwise known as computer generated imagery, is an efficient and visually effective way of creating realistic imagery that you’re able to use to showcase your products and give your customers an inspirational shopping experience.
This is a service that is provided by our Fixtuur Studio
team and is something we’ve had the pleasure of doing for
many well known brands. It’s a fun and immersive way of
bringing your ideas to life whilst giving your customers
inspirational content to help them make informed decisions
when shopping with you.
So, you’ve decided that
CGI imagery is something that you’re interested in, but feel
daunted about the process or implementation of this on your
site? Well as Fixtuur’s personal Interior designer I am here
to help you understand exactly what the CGI creation process
looks like so you can get excited about starting your
journey with us.
During the process of
creating your CGI imagery I’ll be your main point of contact
from first conversation through to delivery. As an interior
designer it’s my role to live and breathe the ever-changing
world of interiors. I stay on top of current trends and seek
out emerging styles, whilst also re-visiting classic and
timeless aesthetics along the way. By always being on top of
what’s happening in the industry I can help our clients
create content that is visually stunning and impactful, so
you can attract the attention of potential customers and get
ahead of the competition.
So with that said, lets
take a deep dive into the world of CGI creation and explore
how close (and creative) collaboration between me, you and
our wider Studio team brings your products to life in new
and exciting ways.
Step 1. Understanding your brand, needs and goals
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The road to CGI imagery starts with a conversation. It's important for me to get to know your needs and vision as a brand so we can create imagery that’s perfect for you and your customers. In this conversation I’ll get an understanding of your brand's vision, and your customers’ journey, so we can begin to build a strong partnership and create imagery that suits the desires of your client base and pushes your products further.
When we chat you might already have a concept in mind, and
if you do - that’s great! We can get started even faster.
But if you’re looking to explore options and get creative,
we’ll do a full design consultation where we will work
together to create a scheme that is tailored to your
specific products and themes so we can establish the overall
look you’d like to portray.
Alongside this
consultation process I'll also provide you with a simple
list of our requirements for creating your project - these
requirements help us understand the product skus you want to
showcase as well as to gather any initial ideas you have.
Step 2. Starting the build
Armed with your products and insights it’s time for me to go away and start to build your initial core scene model as well as a carefully curated vision board of materials and styling products that we can use alongside your selected products.
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During this step I’ll choose materials and design room scenes that I feel will compliment the overall theme and style of your vision and products. For example, for a traditional bathroom range I may opt to design a Georgian style bathroom, whereas for a modern sofa I may choose to create a modern loft apartment reminiscent of something you’d see in New York.
This part of the process is extremely collaborative and the aim is to tick as many of your boxes as possible as well as adding in some of my own creative flair. It’s also a great opportunity to really understand your brand and build you a tailored design board that reflects the overall experience and vision we’ve discussed so we can reflect the vision you’re selling to your customer.
Even better, this process gives you a strong understanding of what the final imagery will look like in terms of styling and materiality. Whilst you don’t have a final render at this point (that’s coming next) you will have a simple black and white core model to demonstrate what the basis of your design looks like with examples of additional products and materials that I have selected for you. At this point we can return to the table and discuss the design and if there is anything you’d like to change, we can amend and proceed to the next step…
Step 3: Modelling
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And the next step is modelling! Now that you’re happy I'll
send the core scene to our super talented 3D artists who
will take your vision and bring it to life in 3D. At this
stage, camera angles and lighting can be collaborated on to
ensure you end up with a stunning set of imagery.
With
everything in place our team will then create initial drafts
which will be sent to you for review. If there is anything
that you feel needs to be amended, we are able to do this to
ensure your content is perfect on delivery.
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This is such an exciting part of the project because not only does it allow you the ability to perfectly showcase your product, but it also lets you see the many different ways that your products can work inside of a space. Our talented artists have the ability to make your vision come to life incorporating the perfect lighting setups, angles and textures to create a completely life-like look which is always better than expected!
Step 4. Delivery
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Once you give our team the thumbs up and you’re happy with
the layout of your draft renders, a set of final renders
will be created in high resolution. We will package
everything up and send them to you at which point it’s over
to you to get them in place across all your touchpoints and
in front of your customers!
As you can see the
whole process from start to finish is collaborative and led
by your brand and your vision. By working in this manner we
ensure the content we build for you is perfect for your
business and your customers.
So why not book a
quick discovery call with us today and learn more about CGI
and it’s ability to elevate your products and shopping
journey to new heights, click the link below to book a
discovery call with one of our team.