Today marks a new evolution of our company. We are immensely proud to announce that DigitalBridge has rebranded as Fixtuur.
Our business has evolved vastly over the last couple of years, and our brand needed updating to reflect who we are today. Fixtuur’s new look and feel encapsulates our company culture and links to how our software helps retailers, brands and consumers.
Our CEO, David Thomson had this to say “We’re immensely proud to be taking to market our platform that elevates the consumer’s shopping experience beyond the high expectations of shoppers today. With Fixtuur, our clients are able to educate, inspire and give their customers the confidence to buy through Visual Commerce."
Ashley Fenlon, our in-house designer, has come up with the iconography that has tripartite meaning. It represents our company as agile and in motion, while demonstrating that we are in the business of helping our clients to transform and deliver enhanced online shopping experiences. In addition, it nods to how our client’s customers use Fixtuur in the creative process of planning rooms and fitting shapes together to build the bigger picture.
The use of magenta for the iconography is bold enough to make a statement, but balanced with the navy typography, it’s sensible enough not to detract from our client’s branding - an important consideration in the design process.
This marks the beginning of a new chapter for the company, and for what’s still to come for Fixtuur - watch this space.