The Complete Guide to Building High-Performing 3D Models for Retail
Explore best practices (and potential pitfalls) of 3D CGI asset creation to deliver seamless product visualization and unique, engaging shopping experiences.

It All Starts With the Right 3D Model
Getting product and lifestyle imagery onto your PDPs can be a challenge but with a water-tight CGI workflow, brands can get their products to market quicker and elevate experiences with unique shopping experiences. Think interactive 3D room planners, 360 product spins, 3D configurators, 3D advertising, and more. It all starts with a 3D model, but when converting your asset creation processes to CGI, it’s important to get it right.
In this bumper 54-page eBook you’ll discover:
- The business case for leveraging CGI and 3D models for product visualization.
- Why 3D projects can fail and how to avoid the same pitfalls.
- How to approach 3D model production at high scale.
- The role of AI (now and in the future) for CGI asset creation.
- Top tips on file optimization, file conversion, and the role of CAD models.
Download the eBook and start transforming your product pages today.