3D visual commerce isn’t just a buzzword—it’s revolutionising how retailer brands connect with customers. By making the shopping experience interactive and engaging, 3D models and AR (Augmented Reality) can elevate your marketing campaigns and help your brand stand out.
Here are seven practical ways to integrate 3D visual commerce into your marketing strategy, with tips to maximise its impact.
Content marketing is more effective when it’s interactive. By embedding 3D models in lifestyle blogs or inspiration articles, you turn passive reading into active exploration. Readers can rotate, zoom, and inspect products, increasing their interest and confidence in purchasing.
How to do it:
Why it works:
Interactive content boosts time-on-page metrics and engagement, helping with both conversions and SEO.
Email marketing remains a powerful tool, but adding 3D visuals can take it to the next level. Including interactive product models directly in emails grabs attention and encourages clicks.
How to do it:
Why it works:
Interactive elements in emails can dramatically increase open rates, click-through rates, and engagement.
Your website is often the first place customers explore your products, and 3D tools can make their experience unforgettable.
How to do it:
Why it works:
Interactive and detailed product pages lead to longer browsing sessions, higher conversion rates, and fewer returns.
Social platforms thrive on visual content, and 3D models can help your brand make a lasting impression.
How to do it:
Why it works:
Interactive posts and ads attract more attention and engagement, driving traffic back to your site.
Paid ads need to grab attention quickly, and 3D content can give your campaigns the edge they need.
How to do it:
Why it works:
Interactive ads deliver better click-through rates and ROI compared to static images or traditional formats.
Influencer marketing thrives on authentic, engaging content. By using 3D models, influencers can showcase your products in a fresh, interactive way.
How to do it:
Why it works:
Influencers using your 3D tools demonstrate the product's value while reaching a wider audience.
3D visual commerce isn’t just for online shopping. Integrating these tools into your physical stores bridges the gap between digital and in-person experiences.
How to do it:
Why it works:
3D visual commerce offers retailers an incredible opportunity to create memorable marketing campaigns that engage, inspire, and convert. From interactive blogs and email campaigns to dynamic product pages, social media, and in-store tools, there are countless ways to use this technology to stand out.
By integrating 3D and AR tools into your strategy, you can not only enhance the shopping experience but also stay ahead in a competitive market.
For more information on how Fixtuur can help you implement 3D visual commerce in your marketing campaigns, speak to one of our experts.